The coin-counting giant, Coinstar, launched a digital advertising platform for their advertising partners. A digital display was affixed to the top of the kiosk and displayed animation and static imagery. This allowed key partners (think about what stores in which the kiosk is displayed) would be able to advertise specials, announcements, etc. The store would be able to maximize their promotional / ad space throughout the store by ensuring all areas of the store had a way to reach the customers.
Michael Jack, VP of product management at Coinstar said, “Leveraging the existing kiosk footprint allows advertisers to reach their consumers with the right messaging exactly when and where they are most likely to make their purchase decisions – in a grocery store. It also brings higher revenue and overall sales to the grocery retailer using existing space.”