February 26, 2019

6 Ways You'll Attract Potential Customers With Digital Signage


Not many people seem to shop at malls or retail shops as much as they used to, due to convenient online shopping at home. But, if you do shop at a mall or strip mall, wouldn’t a digital display catch your eye?

Here are some ways to attract potential customers:

Brand Advertising A video showing popular or trending products or styles might lure people into your store. Watching videos seems to be what’s in right now, as YouTube and Facebook videos engage their audience more. Why not have a few digital displays to entice and awe the crowd? Also, ad campaigns during holidays can be beneficial for your sales.

Digital projectors There are many creative themes to project onto the floors or walls. When it’s Valentine’s Day, think of animated hearts of various reds and pinks on the walls above your product displays. Or summer, with an open floor space that mimics a sandy beach with small ocean tides, that reveal seashells and scurrying crabs. Maybe it’s the winter holiday season, and snowflakes flurry around your cozy window display. How fun!

Promotional Sales If you want to grab the passerby’s attention, digital displays will mesmerize them with a flashing “Buy one get one free” or “50% off everything in the store” along with beautiful graphics/video. It will entice them more than a regular sign, which means increased sales.

Touch Screen Display Imagine walking into a store and being overwhelmed with the amount of products or clothing. How cool would it be to go to the touch screen kiosk and take a quiz that will help you pick your clothing style, and popular shirts to choose from? Or maybe finding products under $25? This interactive display would help with a customer’s positive experience.

Gift Ideas You need to get a gift for your boss, and you stumble upon a retail window that has a video of must haves for Boss’s Day. Well, that sure makes selecting the perfect present much easier. Your child’s birthday is coming up, and the coolest “toy of the year” video plays as you walk nearby, and it’s on sale. Score!

Social Media Marketing We all know that social media plays an important role in influencing sales and promoting your business. Sometimes, people are running around like crazy and don’t have time to walk into your store right now. If your digital screen had your social media pages, website and hashtag info, then that busy mom can take a picture and surf the internet when they have free time. A QR code is another way to get consumers to look your website.

With so many reasons to have digital signs for your store, you will stand out in the retail world.

 

January 9, 2019

2019 Digital Signage Trends


DigitalSignageToday.com has delivered their key market insights for 2019 in their Digital Signage Future Trends Report. This report helps vendors and digital signage users get a glimpse into where the market is heading.  The belief for 2019 is that there will be an increasing number of units deployed, better analytics available and more robust hardware.

Increasing number of deployments

After gathering insights from 464 end users across many industries, the survey revealed that end users that are already deploying digital signage are planning to add more. Specifically:

  • 54% of restaurants planned to deploy digital signage to more locations.
  • 40% of retailers planned to deploy digital signage in the future.
  • 63% of banks have deployed digital signage or plan to deploy it.
  • 69% of end users planned to deploy more displays in 2019.

Better analytics

Analytics of the impact of digital technology is improving and is only going to get stronger.

"Facial recognition cameras enable displays to recognize a customer, greet them, and suggest products or services based on their purchasing history. Alternatively, AI can analyze the appearance of a customer and promote products based on their age, what they’re wearing or any other number of factors," Ben Telford, copywriter, Armagard, said in his blog for the 2019 Digital Signage Future Trends Report. "This technology promises to move outdoor digital signage from a passive medium to a personalized experience — much like touch screens have done in the last few years, but in a more individualized way."

More robust hardware

Hardware is becoming 'smarter' and cheaper as technology is advancing.  The report shows the following cutting-edge hardware trends for 2019

  • An increasing number of direct-view LED displays in retail spaces.
  • Commercial grade digital signage hardware will help secure networks.
  • Mini/micro LED technology deliver better resolutions.
  • Outdoor displays will get larger.
  • Decreasing prices will help schools afford more digital signage.
September 25, 2018

Digital Signage Market is Anticipated to Grow US$27 Billion by 2024

Market Research Engine has published findings that the digital signage market is anticipated to grow $27 Billion by 2024. Here's a snippet of their overall analysis:

How Big is the Global digital signage Market?

The Global digital signage Market is expected to exceed more than US$ 27 billion by 2024 and will grow at a CAGR of more than 6.5% in the given forecast period.

The major driving factors of Global digital signage Market are as follows:

  • Growth of Commercial Displays Over Consumer Displays in Digital Signage
  • Increasing Need of Reducing the Wastage of Paper and Being Environmentally-Friendly
  • Cost Effectiveness and Assured Return on Investment
  • Rising Demand of OLED-Based Displays
  • Improvements in Technology Offerings and Infrastructure Expansions

The restraining factors of Global digital signage Market are as follows:

  • Lack of Standardization
  • Lack of Awareness About Digital Signage