May 21, 2019

Your Eyes Could Win You A Gift

 

 

Jetstar, an Australian airline, invited customers to look at certain parts of the screen for a chance to win vacation packages. The displays lured in customers by stating, "Your eyes could win you a gift."

As customers scanned the destinations shown on screen, the digital screen would zoom in to where the customer was looking. Some lucky customers won gift cards to book their airfare.

Who wouldn't stop to take a quick look!!

 

May 14, 2019

When Digital Gets Too Personal


Digital signage has grown by leaps and bounds over the last several years and marketers are still trying to determine all the best ways to handle their digital content. Have you ever been talking to a friend only to find that Facebook was advertising that exact product to you by the end of the night? Were you creeped out by it - we bet you were! Technology has advanced to the point that devices have the ability to hear you, recognize your words and target you for an uber targeted campaign. But this may be TOO FAR!

Studies are showing that when a customer walks in your store and sees an advertisement directly targeting them for a specific product they were looking for - that it's become too targeted. People begin to distrust the company and the brand for being too specific. It's better to have a targeted campaign to a specific audience rather than to a specific person.

Don't forget it's important to target your intended demographic...just don't get too carried away!

April 23, 2019

Recall Rates of Digital Signage

March 19, 2019

Interactive Content Grabs Attention

 

People remember 10% of what they read, 20% of what they hear, 30% of what they see and 80% of what they experience. Interactive digital displays are an impactful way for customers to remember your business and brand.

Interactive content grabs attention better than static content and helps to convert visitors into customers. Since people remember 80% of what they experience, customers are likely to remember you brand because of its' engaging and impactful content.


March 12, 2019

3 Types of Wayfinding Displays


There are 3 main types of wayfinding displays that are utilized throughout the control. These include: digital static wayfinding, interactive wayfinding, and 3D wayfinding. Let's discuss what these options include:

Digital Static Wayfinding

Digital static wayfinding displays provide visitors a point of reference through an electronic map. Visitors are able to locate various places throughout your building, facility or campus. these devices also provide an opportunity to highlight important upcoming events or promotions while the wayfinding display has your visitor's attention. These particular displays are not interactive which keeps the costs down.

Interatctive Wayfinding

Similar to the digital static wayfinding displays, the interactive wayfinding display allows your visitors to click through the map with touch-screen technology. Visitors can select their destination and are provided with an electronic display of how to get to their destination. Promotional messaging and event updates can be tailored specifically to the persons' intended destination.

3D Wayfinding

3D Wayfinding shows visitors a 3D representation of their destination and the route to get there. This dynamic guide is made to impress your visitors while presenting all the information you would find in a digital static wayfinding or interactive wayfinding displays.

February 26, 2019

6 Ways You'll Attract Potential Customers With Digital Signage


Not many people seem to shop at malls or retail shops as much as they used to, due to convenient online shopping at home. But, if you do shop at a mall or strip mall, wouldn’t a digital display catch your eye?

Here are some ways to attract potential customers:

Brand Advertising A video showing popular or trending products or styles might lure people into your store. Watching videos seems to be what’s in right now, as YouTube and Facebook videos engage their audience more. Why not have a few digital displays to entice and awe the crowd? Also, ad campaigns during holidays can be beneficial for your sales.

Digital projectors There are many creative themes to project onto the floors or walls. When it’s Valentine’s Day, think of animated hearts of various reds and pinks on the walls above your product displays. Or summer, with an open floor space that mimics a sandy beach with small ocean tides, that reveal seashells and scurrying crabs. Maybe it’s the winter holiday season, and snowflakes flurry around your cozy window display. How fun!

Promotional Sales If you want to grab the passerby’s attention, digital displays will mesmerize them with a flashing “Buy one get one free” or “50% off everything in the store” along with beautiful graphics/video. It will entice them more than a regular sign, which means increased sales.

Touch Screen Display Imagine walking into a store and being overwhelmed with the amount of products or clothing. How cool would it be to go to the touch screen kiosk and take a quiz that will help you pick your clothing style, and popular shirts to choose from? Or maybe finding products under $25? This interactive display would help with a customer’s positive experience.

Gift Ideas You need to get a gift for your boss, and you stumble upon a retail window that has a video of must haves for Boss’s Day. Well, that sure makes selecting the perfect present much easier. Your child’s birthday is coming up, and the coolest “toy of the year” video plays as you walk nearby, and it’s on sale. Score!

Social Media Marketing We all know that social media plays an important role in influencing sales and promoting your business. Sometimes, people are running around like crazy and don’t have time to walk into your store right now. If your digital screen had your social media pages, website and hashtag info, then that busy mom can take a picture and surf the internet when they have free time. A QR code is another way to get consumers to look your website.

With so many reasons to have digital signs for your store, you will stand out in the retail world.

 

January 22, 2019

Call to Action - 3 Things to Keep in Mind


 
Your call to action is a key piece of information that should be in your digital signage strategy.  Here's some quick tips for creating a well-thought out CTA (Call To Action)

 --- MAKE IT EASY TO SEE ---

 

Don't let your call to action be lost in additional text or pictures. Allow the Call to Action to stand on its own so that everybody notices it.

 

 

--- USE COMMANDING LANGUAGE ---

Don't get lost in fluffy jargon (such as adjectives). Let your customers know what they should do and how to take action immediately.

 

 

--- INCLUDE A WAY TO MEASURE EFFECTIVENESS ---

Adding a coupon code provides incentive for the customer to take action while simultaneously allowing you a way to track where the lead came from. This will help you know if your ad is working or if you need to make changes to improve your ROI.

 

 

January 15, 2019

3 future trends set to change the digital signage landscape

Originally posted on DigitalSignageToday - written by Bradley Cooper on January 11, 2019

The Digital Signage Future Trends Report identifies a few key future trends, and we will be focusing on mobile integration, segmentation and dynamic content.

Mobile integration

Many believe the biggest competition for digital signage is a much smaller display: a customer's smartphone. However, these two devices don't need to be rivals, they can also be partners, especially as mobile integration improves.

"We are going to use that phone as a way to better understand the consumer, engaging on multiple personal levels, measuring impact and impressions, delivering content and engaging with the content itself," Rich Ventura, vice president of strategy at NEC Display Solutions, said in a blog on the Digital Signage Today Future Trends Report.

Ventura gave an example of this already taking place in airports. Airports already use a large number of digital menu boards, flight information displays and kiosks. Customers also use their phones to make payments and use wayfinding apps to make their way around the terminal. Airports are making use of this data to drive customers to certain spots where they can receive more information.

"The captured data allows the airport to create the journey and drive the traveler through different areas of the terminal. Thus, they are creating a 1:1 relationship that the traveler will enjoy as a valuable service," Ventura said.

Segmentation

Segmentation is in essence, simply breaking up digital signage content into various parts, based on factors as simple as the time of day or as complex as a customer's actions. Due to this trend, digital signage end users need a lot more content than before. As this trend continues to grow, we will see businesses start to use different strategies to reach customers and gather data.

"Segmentation will also affect the physical placement and strategic purpose of digital signage. Businesses trying to target specific audiences may begin using multiple smaller screens with unique content on each instead of one large screen," Rebecca Dowden, director of marketing at CrownTV, said in a blog on the Digital Signage Today Future Trends Report. "This shift in placement will reflect a rising shift in purpose as digital signage becomes an entirely new channel for communication instead of simply replacing traditional signage."

In order to serve their audiences, companies will need to do more customer profiling to discover exactly how to reach them. This will in turn, drive the demand for more engaging content, such as live social media feeds and weather.

"Some digital signage software packages have already begun offering app integrations with live weather, social media and more. But in 2018, the industry will see more API partnerships and plug-in integrations that will make content creation as quick as a few clicks," Dowden said.

Dynamic content

Both of the previous trends are closely related to this trend of more dynamic, relevant content. Companies are diving in, trying to find new ways to deliver better content, such as facial recognition software and traffic patterns. End users realize they need to stand out to avoid turning into another annoyance to customers.

"The technology has lost its novelty and is now an accepted — sometimes even expected — part of the customer-facing business landscape. So, it has gone well past the time or place in which its mere presence was enough to provoke a 'wow factor,' to a time and place at which it is in danger of becoming part of the background noise that consumers unconsciously edit out of their attention zones," Christopher Hall, managing director of the Interactive Customer Experience Association, said in a blog on the report.

Digital signage, however, will be coming up to the plate armed with more advanced AI solutions to target consumers with truly personalized, dynamic content. Companies are already doing this to lesser degrees. For example, retailers are now using smart beacons to identify customer walking patterns and deliver the best advertising messages. Other companies are experimenting with content that is triggered by customers interacting with a product.

Customers are also getting increasingly more comfortable with the idea of AI guiding their experience. Hall cites, for example, a report from Oracle that found 62 percent of hotel guests already approve of facial recognition technology along with 49 percent of restaurant customers.

This means we are not far away from a world where digital signage can greet a customer by name and give them content unique to their personalized taste.

To learn more about digital signage future trends, click here to download the Digital Signage Today Future Trends Report.

 

December 18, 2018

3 Easy Design Tips: When You're Not a Designer



Here are quick handy rules to keep in mind when creating content for your digital signage and interactive kiosk - even if you're not a graphic designer!

3x5 RULE

A clean design is optimal for your customers to easily view the content available on the screen. Use the 3x5 rule when it comes to text:

Use 3 lines of text of 5 words each OR 5 lines of text of 3 words each

 

FONT STYLES

Keep your font choices to a minimum of 2! Using multiple font types can make it difficult for customers to read the screen. Large text and bold letters help allow people to read the text for a distance, so keep the amount of content to a minimum.

 

PREVIEW, PREVIEW, PREVIEW

Before hitting the launch button, preview the design you've created. Consider how far the customer will be from the screen, the lighting in the area they will view from and the length of time each screen will remain active.

December 4, 2018

Requesting Content: TMI?

With the advances of the internet and interactive kiosks, people are being asked more and more frequently to provide personal information in order to obtain a coupon, information, etc.  Just about every website that you visit is asking for your name and email to join their mailing list...but what happens when a company asks for too much information?

Jebbit  conducted a 'consumer Data Trust' survey in November, 2018 of 1,000 adult smartphone users to determine what causes people to distrust companies. They found that 35.9% of respondents said that asking for too much information leads them to distrust a brand vs. only 28% distrusting a brand based on a public data scandal.

Here's the results of the Jebbit survey as compiled by www.emarketer.com

 


 

With these results in mind, next time you're creating content for your interactive kiosk, be mindful of what information you are asking your customer to provide!