February 5, 2019

DSE 2018 APEX Award Nominee: Coca-Cola

 

 

Coca-Cola had to obtain three patents while developing this innovative technology that consists of 1,715 robotic LED cubes that can be choreographed and paired with digital content. They were awarded two Guinness World records for the sign: 3D Robotic Billboard and the largest 3D robotic billboard!

 

 

November 20, 2018

Project Everyone Has Big Global Goals

 

Eye spy with my little eye...

           an inspiring story of "Project Everyone".

"Project Everyone seeks to put the power of great communications behind The Sustainable Development Goals (also known as the Global Goals), accelerating the creation of a fairer world by 2030, where extreme poverty has been eradicated, climate change is properly addressed and injustice and inequality are unacceptable."

As a part of their tactic for dispersing the information about Project Everyone and their Global Goals, they are aiming to provide the largest advertising campaign which includes the use of digital signage!

You can follow their adventure on the Project Everyone Facebook   page.