April 30, 2019

Sesame Street takes over DOOH in SeaWorld

Originally posted on Digitalsignagetoday.com on May 9, 2018

Image via Clear Channel Outdoor


SeaWorld Orlando recently showcased its partnership with Sesame Workshop by displaying Sesame Street characters on digital billboards in Orlando, Florida. The Clear Channel Outdoor billboards showed the characters for five minutes at 7, 8 and 9 a.m and at 4, 5 and 6 p.m., according to an announcement.

The campaign showed six different Sesame Street characters across 52 billboards, and it advertised Sesame Street's arrival at SeaWorld in 2019.

Sesame Street is celebrating its 50th anniversary in 2019 as well, according to the release.

Image via Clear Channel Outdoor

 

February 5, 2019

DSE 2018 APEX Award Nominee: Coca-Cola

 

 

Coca-Cola had to obtain three patents while developing this innovative technology that consists of 1,715 robotic LED cubes that can be choreographed and paired with digital content. They were awarded two Guinness World records for the sign: 3D Robotic Billboard and the largest 3D robotic billboard!

 

 

November 20, 2018

Project Everyone Has Big Global Goals

 

Eye spy with my little eye...

           an inspiring story of "Project Everyone".

"Project Everyone seeks to put the power of great communications behind The Sustainable Development Goals (also known as the Global Goals), accelerating the creation of a fairer world by 2030, where extreme poverty has been eradicated, climate change is properly addressed and injustice and inequality are unacceptable."

As a part of their tactic for dispersing the information about Project Everyone and their Global Goals, they are aiming to provide the largest advertising campaign which includes the use of digital signage!

You can follow their adventure on the Project Everyone Facebook   page.