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Exploring the world of visual communications

Leveraging Digital Signage for Team Engagement
by Jennifer DeMarco | February 27, 2024 | blog
Leveraging Digital Signage for Team Engagement

Effective communication among team members is essential for success in today’s dynamic work environment. With the rise of remote work and dispersed teams, more than traditional methods of communication like emails and meetings may be required. Digital signage offers a visual platform for sharing information, announcements, and updates in real time, transcending the limitations of… View Article

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Power of Verbal Identity in Crafting Inclusive Brand Stories
by Jennifer DeMarco | February 20, 2024 | blog
Power of Verbal Identity in Crafting Inclusive Brand Stories

In the dynamic world of brand positioning and design, the question often arises: “If this brand were a person, how would you describe it to a friend?” While visual elements play a crucial role in expressing a brand’s identity, verbal identity is an often overlooked but equally essential aspect. Collin Peters explores the significance of… View Article

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NetApp logo installation on 8 foot tall building, created by BLR
by Jennifer DeMarco | February 13, 2024 | blog
BLR Lights Up NetApp’s Silicon Valley Headquarters

In a significant collaboration with longtime client NetApp, BLR played a pivotal role in completing interior and exterior branding signage for the company’s new global headquarters. NetApp recently relocated to a cutting-edge 303,000-square-foot facility at 700 Santana Row, known as 3060 Olsen Drive, marking a transformative step toward embracing the future of work and the… View Article

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3 Workplace Trends in 2024
by Jennifer DeMarco | February 6, 2024 | blog
3 Workplace Trends in 2024

Welcome to a new era of work, where the workplace is a canvas of evolving trends shaping how we engage with our professional surroundings. Here are 3 trends coming to the workplace in 2024. People’s Performance Takes Center Stage Real estate metrics typically encompass quantitative measures related to the utilization and efficiency of physical spaces—occupancy… View Article

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by Jennifer DeMarco | January 30, 2024 | blog
AI in Digital Signage: Unlocking the Future of Engagement

The future of digital signage is bright, thanks to AI. One of the crucial applications is Intelligent Queue Management. AI-based digital signage effectively manages queues and waiting times in various settings. Hospitals, for example, use electronic displays to provide estimated wait times, notify patients about their turn, and direct them to available services. Real-time signage… View Article

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Shift Towards Digital and Online Communication Channels
by Jennifer DeMarco | January 23, 2024 | blog
The Shift Towards Digital and Online Communication Channels

Due to the Covid-19 pandemic, businesses had to adapt and shift their operations. One notable change has been the increased reliance on digital and online communication channels. Before the pandemic, many businesses used some digital and online channels. The pandemic caused a widespread adoption of remote work and social distancing measures, accelerating the need for… View Article

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