January 2, 2019

Bring In The New Year - Business Edition


As the days ticked by leading up to New Years Eve it was likely that you spent time reflecting on your past and the moments that defined your 2018. During the ball drop, you looked forward in anticipation to 2019.  The new year - the new you. The resolutions and changes you would make in 2019.

We're here. It's 2019.

Did you make resolutions and dream of your business goals? Did you reflect on the success and losses of your business in 2018?

We challenge you now to think about your digital technology dreams and ambitions for 2019. What will your strategy include? What new tools will you implement?

BLR Sign Systems will gladly work with you to help define your goals and have to achieve them in 2019. Contact DVS today.

December 31, 2018

Happy New Year

Wishing you a happy and magical New Year!

 

December 24, 2018

Happy Holidays

Happy Holidays from our family to yours.

 

December 18, 2018

3 Easy Design Tips: When You're Not a Designer



Here are quick handy rules to keep in mind when creating content for your digital signage and interactive kiosk - even if you're not a graphic designer!

3x5 RULE

A clean design is optimal for your customers to easily view the content available on the screen. Use the 3x5 rule when it comes to text:

Use 3 lines of text of 5 words each OR 5 lines of text of 3 words each

 

FONT STYLES

Keep your font choices to a minimum of 2! Using multiple font types can make it difficult for customers to read the screen. Large text and bold letters help allow people to read the text for a distance, so keep the amount of content to a minimum.

 

PREVIEW, PREVIEW, PREVIEW

Before hitting the launch button, preview the design you've created. Consider how far the customer will be from the screen, the lighting in the area they will view from and the length of time each screen will remain active.

December 11, 2018

6 Tips to Guarantee People Look at Your Digital Signs

Visix wrote a white paper that included this infographic on "6 Tips to Guarantee People Look at Your Digital Signs" that we had to share.

 

The full Visix white paper can be downloaded here.

December 4, 2018

Requesting Content: TMI?

With the advances of the internet and interactive kiosks, people are being asked more and more frequently to provide personal information in order to obtain a coupon, information, etc.  Just about every website that you visit is asking for your name and email to join their mailing list...but what happens when a company asks for too much information?

Jebbit  conducted a 'consumer Data Trust' survey in November, 2018 of 1,000 adult smartphone users to determine what causes people to distrust companies. They found that 35.9% of respondents said that asking for too much information leads them to distrust a brand vs. only 28% distrusting a brand based on a public data scandal.

Here's the results of the Jebbit survey as compiled by www.emarketer.com

 


 

With these results in mind, next time you're creating content for your interactive kiosk, be mindful of what information you are asking your customer to provide!
 

November 27, 2018

Industry Event: ICX Summit | CONNECT


This exclusive event is reserved for B2C businesses who are interested in utilizing interactive technologies to enhance the customer experience. This includes:

  • Retailers
  • Restaurants
  • Banks/Credit Unions
  • Hotels/Resorts
  • Public Transportation
  • Hospitals / Healthcare Facilities
  • Colleges / Universities
  • Entertainment Venues
  • Government Agencies

November 20, 2018

Project Everyone Has Big Global Goals

 

Eye spy with my little eye...

           an inspiring story of "Project Everyone".

"Project Everyone seeks to put the power of great communications behind The Sustainable Development Goals (also known as the Global Goals), accelerating the creation of a fairer world by 2030, where extreme poverty has been eradicated, climate change is properly addressed and injustice and inequality are unacceptable."

As a part of their tactic for dispersing the information about Project Everyone and their Global Goals, they are aiming to provide the largest advertising campaign which includes the use of digital signage!

You can follow their adventure on the Project Everyone Facebook   page.


 

November 13, 2018

Seeing Santa? A New Twist on a Family Tradition

For as long as we can remember, families have flocked to the malls to take a picture with Santa Claus. Long lines have created dread in the hearts of parents as they think about how to entertain their children in lines that cna be up to 3 hours long! But, with new technologies the process could be getting an upgrade in your local mall.

Some malls are changing over to an interactive kiosk system where you check in when you get tho the mall. The kiosk will take care of the entire registration and payment process. Rather than standing in line, families are now able to walk throughout the mall - take care of that long list of shopping - while they 'wait' for their turn with Santa!

No more long lines, crying babies and wishing you had more hours in the day to get the holiday shopping done...now you will!

November 5, 2018

GameStop TV Network to Rollout to 3,800 Stores

If you had to pick a sub-category of the retail industry to utilize digital signage - who would it be? We choose gaming!


It appears that GameStop Corp. is upgrading their digital video network to more than 3,800 locations. Their network delivers advertising, interviews, game previews and other content on HD displays in their GameStop stores. It's called GameStop Tv. We are in love with it!

"GameStop is gaining more brand traction every year, and part of our success is creating a fun, exciting store environment where our customers like to hang out," Mark Qualls, vice president of operations at GameStop, said in a press release. "The digital GameStop TV network will add a new dimension of excitement and community to our locations, while at the same time providing excellent opportunities for advertisers."

 

 

 

Picture from @Marisha_Ray Twitter