March 26, 2019

90% of Information Transmitted to the Bran is Visual

March 19, 2019

Interactive Content Grabs Attention

 

People remember 10% of what they read, 20% of what they hear, 30% of what they see and 80% of what they experience. Interactive digital displays are an impactful way for customers to remember your business and brand.

Interactive content grabs attention better than static content and helps to convert visitors into customers. Since people remember 80% of what they experience, customers are likely to remember you brand because of its' engaging and impactful content.


March 12, 2019

3 Types of Wayfinding Displays


There are 3 main types of wayfinding displays that are utilized throughout the control. These include: digital static wayfinding, interactive wayfinding, and 3D wayfinding. Let's discuss what these options include:

Digital Static Wayfinding

Digital static wayfinding displays provide visitors a point of reference through an electronic map. Visitors are able to locate various places throughout your building, facility or campus. these devices also provide an opportunity to highlight important upcoming events or promotions while the wayfinding display has your visitor's attention. These particular displays are not interactive which keeps the costs down.

Interatctive Wayfinding

Similar to the digital static wayfinding displays, the interactive wayfinding display allows your visitors to click through the map with touch-screen technology. Visitors can select their destination and are provided with an electronic display of how to get to their destination. Promotional messaging and event updates can be tailored specifically to the persons' intended destination.

3D Wayfinding

3D Wayfinding shows visitors a 3D representation of their destination and the route to get there. This dynamic guide is made to impress your visitors while presenting all the information you would find in a digital static wayfinding or interactive wayfinding displays.

March 5, 2019

Smart Cities Will Keep Customers Happy

According to Digital Signage Today, "As of 2018, 55 percent of the world’s population live in urban areas. This is set to rise to 68 percent by 2050. That's an extra 2.5 billion people looking for homes, services and jobs in our already crowded urban centers."

Imagine your favorite, local restaurant will now be flooded with more people, stores will have more traffic and your commute will likely increase. In order to maintain a high level of customer service, the stores are going to have to make modifications to improve their work efficiency. How can they achieve these demanding goals?

According to wikipedia, a smart city is "an urban area that uses different types of electronic data collection sensors to supply information which is used to manage assets and resources efficiently."

Within the smart cities, more and more businesses will utilize self-service digital signage with touchscreen kiosks to improve customer service and promote an efficiently run organization. These include: interactive wayfinding, self-service ticket machines, self-ordering displays and retail touch screens.

What steps does your business need to take to prepare for the rise in traffic? Contact DVS.