January 29, 2019

Microsoft Partners With Kroger

 

 

 

Microsoft partnered with Kroger to create two high-tech grocery stores in Washington and Ohio. The shelfs are filled with digital labels and image recognition cameras.  Their hope is to use digital signage to sell targeted ads to the customers.  While these pilot stores are still in testing stages, you can be sure they'll be upping their game across the nation soon! Check out the video to see how it works!

 

 

 

January 22, 2019

Call to Action - 3 Things to Keep in Mind


 
Your call to action is a key piece of information that should be in your digital signage strategy.  Here's some quick tips for creating a well-thought out CTA (Call To Action)

 --- MAKE IT EASY TO SEE ---

 

Don't let your call to action be lost in additional text or pictures. Allow the Call to Action to stand on its own so that everybody notices it.

 

 

--- USE COMMANDING LANGUAGE ---

Don't get lost in fluffy jargon (such as adjectives). Let your customers know what they should do and how to take action immediately.

 

 

--- INCLUDE A WAY TO MEASURE EFFECTIVENESS ---

Adding a coupon code provides incentive for the customer to take action while simultaneously allowing you a way to track where the lead came from. This will help you know if your ad is working or if you need to make changes to improve your ROI.

 

 

January 15, 2019

3 future trends set to change the digital signage landscape

Originally posted on DigitalSignageToday - written by Bradley Cooper on January 11, 2019

The Digital Signage Future Trends Report identifies a few key future trends, and we will be focusing on mobile integration, segmentation and dynamic content.

Mobile integration

Many believe the biggest competition for digital signage is a much smaller display: a customer's smartphone. However, these two devices don't need to be rivals, they can also be partners, especially as mobile integration improves.

"We are going to use that phone as a way to better understand the consumer, engaging on multiple personal levels, measuring impact and impressions, delivering content and engaging with the content itself," Rich Ventura, vice president of strategy at NEC Display Solutions, said in a blog on the Digital Signage Today Future Trends Report.

Ventura gave an example of this already taking place in airports. Airports already use a large number of digital menu boards, flight information displays and kiosks. Customers also use their phones to make payments and use wayfinding apps to make their way around the terminal. Airports are making use of this data to drive customers to certain spots where they can receive more information.

"The captured data allows the airport to create the journey and drive the traveler through different areas of the terminal. Thus, they are creating a 1:1 relationship that the traveler will enjoy as a valuable service," Ventura said.

Segmentation

Segmentation is in essence, simply breaking up digital signage content into various parts, based on factors as simple as the time of day or as complex as a customer's actions. Due to this trend, digital signage end users need a lot more content than before. As this trend continues to grow, we will see businesses start to use different strategies to reach customers and gather data.

"Segmentation will also affect the physical placement and strategic purpose of digital signage. Businesses trying to target specific audiences may begin using multiple smaller screens with unique content on each instead of one large screen," Rebecca Dowden, director of marketing at CrownTV, said in a blog on the Digital Signage Today Future Trends Report. "This shift in placement will reflect a rising shift in purpose as digital signage becomes an entirely new channel for communication instead of simply replacing traditional signage."

In order to serve their audiences, companies will need to do more customer profiling to discover exactly how to reach them. This will in turn, drive the demand for more engaging content, such as live social media feeds and weather.

"Some digital signage software packages have already begun offering app integrations with live weather, social media and more. But in 2018, the industry will see more API partnerships and plug-in integrations that will make content creation as quick as a few clicks," Dowden said.

Dynamic content

Both of the previous trends are closely related to this trend of more dynamic, relevant content. Companies are diving in, trying to find new ways to deliver better content, such as facial recognition software and traffic patterns. End users realize they need to stand out to avoid turning into another annoyance to customers.

"The technology has lost its novelty and is now an accepted — sometimes even expected — part of the customer-facing business landscape. So, it has gone well past the time or place in which its mere presence was enough to provoke a 'wow factor,' to a time and place at which it is in danger of becoming part of the background noise that consumers unconsciously edit out of their attention zones," Christopher Hall, managing director of the Interactive Customer Experience Association, said in a blog on the report.

Digital signage, however, will be coming up to the plate armed with more advanced AI solutions to target consumers with truly personalized, dynamic content. Companies are already doing this to lesser degrees. For example, retailers are now using smart beacons to identify customer walking patterns and deliver the best advertising messages. Other companies are experimenting with content that is triggered by customers interacting with a product.

Customers are also getting increasingly more comfortable with the idea of AI guiding their experience. Hall cites, for example, a report from Oracle that found 62 percent of hotel guests already approve of facial recognition technology along with 49 percent of restaurant customers.

This means we are not far away from a world where digital signage can greet a customer by name and give them content unique to their personalized taste.

To learn more about digital signage future trends, click here to download the Digital Signage Today Future Trends Report.

 

January 9, 2019

2019 Digital Signage Trends


DigitalSignageToday.com has delivered their key market insights for 2019 in their Digital Signage Future Trends Report. This report helps vendors and digital signage users get a glimpse into where the market is heading.  The belief for 2019 is that there will be an increasing number of units deployed, better analytics available and more robust hardware.

Increasing number of deployments

After gathering insights from 464 end users across many industries, the survey revealed that end users that are already deploying digital signage are planning to add more. Specifically:

  • 54% of restaurants planned to deploy digital signage to more locations.
  • 40% of retailers planned to deploy digital signage in the future.
  • 63% of banks have deployed digital signage or plan to deploy it.
  • 69% of end users planned to deploy more displays in 2019.

Better analytics

Analytics of the impact of digital technology is improving and is only going to get stronger.

"Facial recognition cameras enable displays to recognize a customer, greet them, and suggest products or services based on their purchasing history. Alternatively, AI can analyze the appearance of a customer and promote products based on their age, what they’re wearing or any other number of factors," Ben Telford, copywriter, Armagard, said in his blog for the 2019 Digital Signage Future Trends Report. "This technology promises to move outdoor digital signage from a passive medium to a personalized experience — much like touch screens have done in the last few years, but in a more individualized way."

More robust hardware

Hardware is becoming 'smarter' and cheaper as technology is advancing.  The report shows the following cutting-edge hardware trends for 2019

  • An increasing number of direct-view LED displays in retail spaces.
  • Commercial grade digital signage hardware will help secure networks.
  • Mini/micro LED technology deliver better resolutions.
  • Outdoor displays will get larger.
  • Decreasing prices will help schools afford more digital signage.
January 2, 2019

Bring In The New Year - Business Edition


As the days ticked by leading up to New Years Eve it was likely that you spent time reflecting on your past and the moments that defined your 2018. During the ball drop, you looked forward in anticipation to 2019.  The new year - the new you. The resolutions and changes you would make in 2019.

We're here. It's 2019.

Did you make resolutions and dream of your business goals? Did you reflect on the success and losses of your business in 2018?

We challenge you now to think about your digital technology dreams and ambitions for 2019. What will your strategy include? What new tools will you implement?

BLR Sign Systems will gladly work with you to help define your goals and have to achieve them in 2019. Contact DVS today.