December 31, 2018

Happy New Year

Wishing you a happy and magical New Year!

 

December 24, 2018

Happy Holidays

Happy Holidays from our family to yours.

 

December 18, 2018

3 Easy Design Tips: When You're Not a Designer



Here are quick handy rules to keep in mind when creating content for your digital signage and interactive kiosk - even if you're not a graphic designer!

3x5 RULE

A clean design is optimal for your customers to easily view the content available on the screen. Use the 3x5 rule when it comes to text:

Use 3 lines of text of 5 words each OR 5 lines of text of 3 words each

 

FONT STYLES

Keep your font choices to a minimum of 2! Using multiple font types can make it difficult for customers to read the screen. Large text and bold letters help allow people to read the text for a distance, so keep the amount of content to a minimum.

 

PREVIEW, PREVIEW, PREVIEW

Before hitting the launch button, preview the design you've created. Consider how far the customer will be from the screen, the lighting in the area they will view from and the length of time each screen will remain active.

December 11, 2018

6 Tips to Guarantee People Look at Your Digital Signs

Visix wrote a white paper that included this infographic on "6 Tips to Guarantee People Look at Your Digital Signs" that we had to share.

 

The full Visix white paper can be downloaded here.

December 4, 2018

Requesting Content: TMI?

With the advances of the internet and interactive kiosks, people are being asked more and more frequently to provide personal information in order to obtain a coupon, information, etc.  Just about every website that you visit is asking for your name and email to join their mailing list...but what happens when a company asks for too much information?

Jebbit  conducted a 'consumer Data Trust' survey in November, 2018 of 1,000 adult smartphone users to determine what causes people to distrust companies. They found that 35.9% of respondents said that asking for too much information leads them to distrust a brand vs. only 28% distrusting a brand based on a public data scandal.

Here's the results of the Jebbit survey as compiled by www.emarketer.com

 


 

With these results in mind, next time you're creating content for your interactive kiosk, be mindful of what information you are asking your customer to provide!