May 22, 2018

3 Things To Out For When Creating Digital Content

Have you ever seen a sign that at first glance you couldn't figure out and your brain was instantly confused trying to determine what was happening? This is a classic mistake that we, at BLR, want to help you avoid with these tips on things to look out for when creating digital content!

1. What Was That?!

You have just seconds to make an impression on your viewer to capture their attention. If it takes too long for the viewer to recognize a brand, an image or what your text is saying - you've lost them! To keep their attention try less clutter, legible fonts and wide spacing. By drawing their eye to your visuals, you have a much better chance of keeping their attention and getting your message across!

2. What Is Happening Here?!

Movement is more likely to grab the attention of a passerby, but be careful about the amount of movement on the screen. Too much movement can be distracting and hard to make out. Again, simplicity is key! Use animations or small movements to create a BIG impression.

3. Yuck, Look Away!

With moves towards 4K and everything in High-Definition - we are being trained to look for quality. If your digital signage imagery is low-resolution, blurry or pixelated...your audience will notice! Use clean, crisp lines and high-resolution images to POP off the screen at your viewers and gain their attention.

May 15, 2018

Digital signage making a difference for White Rose Credit Union

Original posted on | Written by Michael Bartlett | Published April 30 2018, 8:45am EDT

When $73 million White Rose Credit Union decided to relocate its branch in Red Lion, Pa., to nearby Dallastown, Pa., two years ago, it knew it needed something special to draw attention to the “new kid on the block.”

Jen Swanner, marketing vice president for the York, Pa.-based CU, chose to install a digital sign within a distinctive, 18-foot-high pylon. The credit union previously had worked with W.J. Strickler Signs, a company that has served the mid-Atlantic region since 1972, on static signs for some of its other branches. Strickler designed a sign with the White Rose Credit Union logo and name illuminated on top, and incorporated a full-color, LED display from Watchfire Signs that could be used to create messages directly from Swanner’s desktop.

“I knew immediately we needed a digital sign when putting in a brand new branch,” Swanner recalled. “I did some price comparisons and after contacting several companies, it was clear Strickler offered the best bang for the buck.

“Being able to change the message on the Watchfire sign in-house and not having to outsource it was very important,” she added.

The immediate challenge was Dallastown is home to just 4,000 people. Swanner said Dallastown is surrounded by a semi-metro area, so while the town is small, the area to be served by the credit union is much larger.

The CU already had four other locations in York and Adams counties at the time of the move to Dallastown. To maximize the impact in the new location, Swanner used the digital sign’s capabilities as a “community bulletin board.” It rotates marketing pitches for loans and the CU’s financial products with messages supporting students at the middle school and high school down the street, reminders of community events, and even road closure alerts.

The result: Swanner says the return on investment for the LED sign is “improving daily” and she is delighted that a number of students, parents and teachers from the two schools have become members of the credit union.

Several accounts have been opened on behalf of school clubs and organizations, she noted.

“We know the ROI is constantly improving because we have members and non-members come into the branch and say ‘we saw the sign and are interested in the special’ that the sign was promoting,” she explained. “Promotion results have been fantastic. We hear responses and we see the influx of loan applications and membership applications from people coming in off the street as a result of messaging center. The Dallastown branch has been up and running for two-plus years. We are building momentum and constantly improving viewership of the Watchfire digital sign and we continue to get improving personal feedback from people.”

More than 6.5 million exposures per year

The credit union estimates its sign draws 6.57 million exposures per year. Swanner rotates approximately eight phrases at a time, with marketing promotions and information changed out each month. In between, she is able to upload individual community messages in less than five minutes.

When the board was new, Swanner said, “we were ginger with our messaging,” but as time has gone on the CU has become “more bold.”

“We changed our strategy and now include a call to action. It is working,” she asserted.

White Rose Credit Union is considering relocating some of its branches contingent on changes in the local economy, Swanner continued. She said there is a large hospital being built and the management team is considering establish a branch near the location.

“We have discussed it and we hope when we reach that next stage we will bring in digital signs for those branches, as well,” she said.

May 8, 2018

Industry Event: Interactive Customer Experience Summnit

The Interactive Customer Experience Summit is reserved for Business to Customer businesses who are interested in utilizing interactive technologies to enhance their customers' experience.

Explore many of the technologies available to businesses – retail, hospitality, travel, restaurants, healthcare and more – for engaging customers. Interactive Customer Experience Summit will cover the landscape from kiosks to digital signage to mobile and beyond to give attendees insights they can put in action now to deliver outstanding interactive customer experiences.

For more details visit


May 1, 2018

Choosing Your Outdoor Digital Sign

Deciding to go digital can bring about a lot of questions, but BLR is here to assist you through the decision-making process! Your decision-making should start with determining your city's zoning ordinances followed by thinking through your local traffic patterns.

Outdoor Digital Signage City Checklist:

  1. Does your city allow you to have an LED sign?
  2. Does the city have any restrictions or requirements for the use of an LED sign?
  3. Does the city mandate size and type of sign?
  4. Are there minimum and maximum height restrictions?
  5. Are there any specific restrictions or requirements for the use of an LED sign?
  6. How many square feet is your sign allowed to be?

Consider Local Traffic Patterns When Choosing Outdoor Digital Signs

Once you have determined the rules and regulations of your city ordinance, take a look the intended location of your outdoor digital sign. Is it close to the street or far away? Do you have mostly foot traffic, cars or a combination of both? The location compared to traffic is a huge factor in determining what kind of signage you should use and the resolution options.

Now, think about how fast the traffic around you is moving. On a highway, traffic is moving much faster and will have less time to read your sign. Slower cars have more time - and foot traffic has even more time! As you determine the speed of the traffic passing your sign, you will begin to gain perspective on the type of content that can work for your outdoor signs. Which is most appropriate for your sign: a short phrase versus more detailed information or video versus an image with text?

Not sure which route to go? Try driving or walking past your building to gain insight from the viewers' perspective!

Need help? Ready to start the decision making process with an informed, professional company with years of experience?

Contact BLR for a FREE quote.

December 22, 2017

Happy Holidays!

Happy Holidays from BLR Sign System


December 13, 2017

London Real Estate Use Impactful Digital Video Wall

London-based real estate agency, Dexters, decided to deploy 4K Ultra Digital HD images onto digital video walls throughout their 55 locations. 150 digital screens were used to achieve their goal, which came out looking flawless. How can you use this same high-quality imagery to create dynamic content in your establishment?

December 7, 2017

3D: New Personal Assistants in Hospitality

Originally posted on Kiosk Marketplace. Photo courtesy of Umajin.

Intelligent virtual assistants offer an opportunity for hospitality services to improve the customer experience. Hotels can offer guests a more personalized experience by offering them a touch and/or voice virtual agent via digital signage, self-serve kiosks or smartphones.

David Brebner, CEO of Umajin, described ways that hotels can use virtual agents during a presentation on the digital concierge experience at the recent Global Gaming Expo at the Sands Expo Center in Las Vegas.

By offering a virtual agent to customers, a hotel can enable a guest to select services in the hotel using touch or voice commands.

Taking the form of a two- or three-dimensional avatar, the virtual agent can help the guest select a TV show to watch, control the hotel room lighting, order room service or access a hotel service directory. The virtual agent also enables guests to communicate with each other, making it convenient for groups of people staying in a hotel and doing things together.

The avatar can take the form of cartoon characters or realistic-looking figures.

"If you want it (the virtual agent) to be Mickey Mouse, and you have a 3D model of Mickey Mouse, you just upload the file," Alec Korba, Umajin's vice president of sales, told Kiosk Marketplace. "The platform can load any type of images or logos or animations the brand might already have. If they don't have anything, we can design it for them."

Integrating with artificial intelligence

The virtual agent can use artificial intelligence "backends" such as IBM Watson, Cortana or Alexa – or simply use voice-to-text services directly on the device, be it a kiosk or a smartphone.

"Alexa is something we would use as a component of the digital agent," Korba explained. "Alexa is what does the voice recognition and then puts a command in. We're using Alexa inside of the platform to generate digital experiences."

"It's not a standalone tool," Korba said in describing the virtual concierge. "It's something that kind of layers on top of everything else."

If the customer wants to use Siri, for example – an intelligent personal assistant that uses voice queries and a natural language user interface to answer questions, make recommendations, and perform actions by delegating requests to a set of Internet services – the hotel's virtual concierge can integrate it.

"People feel they're getting a personal experience with these digital agents," Brebner said. "It gives you a huge amount of information."

The technology is especially effective for branded establishments looking to support their brand identity, Brebner said.

A management tool

In addition to improving guest experiences, the virtual concierge simplifies many hotel management functions. It comes in handy in use cases where kiosks display information to groups of employees. A virtual concierge can include access to the hotel's CRM data, security system or valet parking program.

A virtual agent can direct employees, for instance, to conduct inspections of elevators, HVAC systems and bathrooms.

"If you have an employee that needs to identify where things are on a map, it (the virtual concierge) makes it very easy to do that," Korba said.

If the hotel needs to combine data from their property management system with their security system, Umajin can create a user interface for this task as well.

"A lot of the employee use cases are about getting the right data to the right people at the right time," Korba said.

"All of these things are not digital processes today, and you can digitize them really easily," Brebner said. "It acts as a skin on top of other systems."

The technology has application beyond the hotel environment. At one airport, for instance, the virtual concierge allows employees at an airport to get alerts associated with their tasks.

'Gesture' technology arrives

Umajin has also introduced a three-dimensional "gesture" interface that enables users to control activity on large digital screens simply by pointing. This can turn a kiosk or a video wall into a shared interactive experience.

The limiting factor for gesture technology is there is no standard protocol or what different hand motions mean, Korba said.

"If you open our palm, close your fist or touch with two fingers, what does that do to the screen?" he said.

It is possible to use gesture interface in a closed environment to establish such standards, however. The technology is beneficial when working in areas where large groups of people need to share kiosks, such as airports or hospitals, or areas where food is being served.

Another example is retail showrooms, where virtual products can be displayed on kiosks and digital screens. Users can view and rotate three dimensional versions of a building or a vehicle.

Another application is wayfinding kiosks in large, multi-level indoor spaces.

Still another example is a medical operating room where the surgeon's hand movements communicate something specific.

The intelligent virtual assistant, also known as the personal digital assistant, gives companies an opportunity to leverage their existing digital infrastructure to offer personalized assistance to customers and associates.

Contact BLR Sign Systems to create your digital assistant, wayfinding kiosk, or digital wall.

December 1, 2017

Event Based Signage & Graphics Experts

When is your next event? Diablo Valley Signs is steeped in experience with event based signage and graphics - both large and small.  From Levi Stadium to The Fairmount San Francisco and many venues in between we understand how to deliver on time and on budget.

Let's get started!

November 28, 2017

Digital Signage Expo 2018 Seminar to Present “Operating Digital Signage Networks on Campus”

AtlantaDigital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that its Digital Signage Higher Education Seminar Program at DSE 2018 designed specifically for end users in the Higher Ed sector, will feature an hour-long session titled, “Operating Digital Signage Networks on Campus.”

On Wednesday, March 28 at 9 a.m., Brad Simons, Director of Student Affairs Technology Team, and Stephen Wright, Technology Analyst both of East Carolina University, will co-present a session that will identify some strategies that will help with the process of effectively implementing a campus-wide digital signage network, including the possibility of consolidating existing signage networks on campus; identifying stakeholders and establishing their roles; management and maintenance of hardware, management, creating and collaboration of content; and management of budgeting.


“One important key to the success of major projects on higher education campuses that cannot be understated is the need to work with people who have a stake in accomplishing the university’s collective goals,” said Simons.


“There are many crucial items to consider when implementing a campus signage network, or when deciding if combining existing networks is right for your campus, but collaboration across departments is vital,” said Wright.


Registration for the DSE Wednesday, March 28 session, “Operating a Digital Signage Network on Campus,” or any of the DSE 2018 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at


Mark your calendar now: DSE® 2018 is scheduled for March 27-30, 2018, with access to the Exhibit Hall March 28-29 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space, contact Andrea Varrone at (770) 817-5905. For more information, visit


You can follow DSE on Twitter (@DSExpo) or Facebook ( For all DSE 2018 updates, use #dse2018. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at




About DSE


DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 27-30, 2018, with access to the Exhibit Hall March 28-29. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.


More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2018 program will be comprised of 10 pre- and post-show educational events, 32 general conference seminars, plus a specialized keynote presentation for each educational track, and 10 Emerging Tech Talks, as well as 28 free presentations staged in on-floor theaters.


November 21, 2017

Long John Silver's New Digital Menu

LOUISVILLE, Ky.--(BUSINESS WIRE)--Long John Silver’s will install the most technologically-advanced digital drive-thru platforms in the restaurant industry, laying the groundwork for a fully automated drive-thru in the future, the company announced today. Up to 400 Long John Silver’s flagship units will be transformed over the next two years, with the new platform that includes three 55-inch, high-definition video screens, high-definition audio and a computer platform that will dramatically improve the ordering process for Long John Silver’s customers. Long John Silver’s partnered with Allure, a division of Christie Digital Systems USA, for this next step in the legendary brand’s revitalization and transformation program.

“We have made tremendous progress in revitalizing Long John Silver’s,” said James O’Reilly, Chief Executive Officer. “As we transform and update our restaurant base over the next two years, we want to make a bold statement to our drive-thru customers. More than half our sales occur at the drive-thru and we want our customers to enjoy that experience with the best technology available.”

The Allure platform provides digital order confirmation and full-color, high-resolution animation, video and graphics for an engaging and interesting experience for customers. Importantly, the new system allows for quick updates of menus and promotional updates. Promoted specials can be linked to historical sales trends, special events and local weather forecasts.

“Allure’s drive-thru digital signage provides accurate information and engaging food displays while delivering a positive drive-thru experience for Long John Silver’s,” said Craig Chapin, President of Allure. “The data-driven digital signage installed outside the leading seafood restaurant chain is proven to increase ROI, reduce operating costs, and enhance guest experience,” he added.

About Long John Silver’s:

Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised and company-owned restaurants nationwide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish, hand-dipped in its signature batter and lightly cooked to golden perfection. Learn more at or join the conversation via social media on Twitter, Facebook, or Instagram.

About Allure, A Christie Company

Allure visual communication and retail transaction solutions connect businesses, brands and products with their consumers at points of influence and purchase in a variety of environments. Leveraging dynamic digital signage integrations to drive new revenue streams and create differentiated brand experiences, the company’s suite of intelligent solutions integrate advanced analytics, exceptional creative, software, and hardware with business applications to deliver engaging data-driven experiences, activate brands and achieve desired business outcomes. Allure software and services power more than 25,000 networked displays and devices that activate brands, environments and experiences…digitally.


For Long John Silver’s
Hayley Pugel, 859-486-4543
For Allure
Gautam Chandna, 404-528-1909