Modern day markets require creative approaches, which requires creative individuals. Perhaps beautiful and unique, resonating experiences are an inevitable necessity to have a successful marketing strategy. Customers are more likely to remember experiences rather than a mere sight of a product or advertisement, and that’s a corner of the economy where artists help bring great economic value to the business or organization.
Aesthetically pleasing signs, graphics, and transitions are now part of everyday infrastructure. Taking advantage of the different mechanisms in which humans make perceptions and decisions using visuals, audio, and touch screens to help corporations become more involved in the decision making of their customers.