DBS Bank, a multinational bank based in Singapore, combined holograph images of an actor to entice passersby in a Hong Kong bus shelter near a shopping district. The holograph would wave at people and provide information about their new iWealth app.
“As a first in Hong Kong with outdoor hologram installation, the Creative Shelter boasted an animation installation with three holographic LED fan displays, achieving a lifelike hovering hologram fitting with the campaign’s futuristic and smart creative direction,” the video description stated.
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