— MAKE IT EASY TO SEE —
Don’t let your call to action be lost in additional text or pictures. Allow the Call to Action to stand on its own so that everybody notices it.
— USE COMMANDING LANGUAGE —
Don’t get lost in fluffy jargon (such as adjectives). Let your customers know what they should do and how to take action immediately.
— INCLUDE A WAY TO MEASURE EFFECTIVENESS —
Adding a coupon code provides incentive for the customer to take action while simultaneously allowing you a way to track where the lead came from. This will help you know if your ad is working or if you need to make changes to improve your ROI.