Blog
August 22, 2017

Cincinnati Airport Goes LED

Cincinnati/Northern Kentucky International Airport has recently received an upgrade to LED displays. Originally the airport was considering using traditional video wall displays, but found that by using LED they were able to have a quick installation with lightweight materials. The LED system allowed for a simpler programming process with a single display compared to video wall software and hardware.

The displays run 24 hours a day, 365 days a year and bring in revenue so timing was extremely important. The displays were able to be installed in only 3 days!

With a successful installation, the airport is now considering the ability to use LED technology on curved walls that were originally only thought to house static signs. The project has opened up a world of possibilities for the airport.

Contact Us to find out how you can upgrade to LED for your business.


August 15, 2017

Let's Get Phygital

August 8, 2017

Weather-Proof Your Outside Digital Menu Displays

The weather can be damaging to outdoor digital menu displays - so why not dress it up?!

Based on your business' location, you can dress up your outdoor digital menu display in a variety of ways. For locations where it gets extremely hot outside, housing the equipment with an air conditioning unit can help regulate the temperature based on the outside temperature. However, in areas where it is only warm - a fan can accommodate your needs.

Some businesses choose to use 'plenum chambers' to ventilate the outdoor digital menu display. A plenum chamber is a type of ventilation system that uses air pressure to forces the air to move out - and then is replaced with fresh air from outside the chamber. These systems allow displays to cool and provide extra protection from water.

 


August 1, 2017

Storytelling Vs. Facts

Facts tell and stories sell.

During the ICX Summit, a hot topic with panelists was how to use digital signage to tell a story, engage customers and improve ROI.Jaime Bettencourt, Senior Vice President of Premier Sales and Account Management at Mood Media focused on making customers feel like a part of the story. She referenced Yeti and how their products can stand up to tough outdoor situations and deployed a five screen video wall called "The Wild Ones." This video wall features several adventurers which use the Yeti products. Although the displays only showcase a picture of the adventurers, they will subtly move their heads when customers approach them to look at them. You can watch the full session here.

 


July 13, 2017

6 Rules for Digital Signage Copy

Mvix created an infographic outlining 6 Simple Rules of Great Copy Content for digital signage. 


July 5, 2017

Restaurant Franchising and Innovation Summit

The Restaurant Franchising & Innovation Summit will be held July18-20, 2017 in London.  During the summit, there will be a panel session on "How Big Name Brands Are Using the Latest Tech to Drive Sales" where they will discuss digital menu boards and other technologies.  Learn more at:

https://franchisinginnovation.com/europe-2017/agenda/how-big-name-us-brands-are-using-the-latest-tech-to-drive-sales/

 


June 27, 2017

Cut Waiting Room Distress!

Think about the last time you were in a waiting room for a doctor appointment or office meeting. How long were you in the waiting room - and how long did it FEEL like you were in the waiting room? Chances are it felt like you were sitting in the waiting room longer than you actually were.

Perceived waiting time is generally more than the actual time - but that time tends to feel like torture! Digital signage is now being used to help reduce the perceived wait time. Here's some items an office could display on their digital signage:

  • Welcome message
  • Check-in instructions
  • Approximate wait times
  • Building directory and navigation information
  • Staff recognition
  • Promotions
  • General information about the business

 

Need help implementing digital signage or creating a marketing strategy? Contact DVS for a free quote!


June 20, 2017

Digital Signage Forecasted to Grow

According to IHS Global Market for Digital Signage, displays and players will grow by 9.3 percent and 8.1 percent respectively in 2017.

Additionally, marketing research company, Technavio, has forecasted a 16 percent growth in retail display sales. Most retailers have yet to adopt digital signage and are now starting to move into this technology space. While these retailers adopt digital signage, current users are increasing the number of digital screens on the floor and adding them to additional store locations. Growing markets include: corporate, leisure, education, food service and transport are also all growing markets.

3 Reasons Digital Signage Demand Grows:

  1. Scalability. It is less expensive to scale and grow digital signage due over the long-term scope of signage.
  2. Stability. Infrastructure and the acceleration of technology growth allows a more stable platform for digital signage.
  3. Content Management. It is easier to control content delivery at a lightning fast pace compared to traditional, static signage.


June 13, 2017

​Taco Bell takes on Millenials with the new Taco Bell Cantina!

Taco Bell takes on Millenials with the new Taco Bell Cantina, which offers alcoholic slushies, beer, mixed drinks, tapas-style menus and flashy digital menu boards. They are foot-traffic only so no more late night drive-thrus!

Taco Bell Cantina first debuted Chicago, Illinois in 2015 and now has 11 locations including San Francisco, Las Vegas and Austin. The goal is to create 300 of these city-style restaurants to urban areas throughout the U.S. by 2022, according to NASDAQ. Taco Bell is also looking to expand into China, Brazil, Canada and India over the next five years.

More information is available at www.eater.com

 


June 1, 2017

ICX Summit


Interactive Customer Experience Summit

Digital Signage

Digital screens can deliver real-time content and info, grab attention and create buzz with multiple methods of interactivity, such as touch, gesture and RFID.

Self-Service Kiosks

Nobody likes to wait; self-service kiosk technologies help speed customers through the line or skip it altogether as well as gather valuable data on your customers.

Mobile

With more than 70% of US consumers owning a smartphone, it’s important to consider how to integrate with mobile to develop richer experiences.

Payments

The payments world is evolving, with innovations like Apple Pay and Google Wallet giving consumers an alternative to the traditional cash or credit.

Emerging Tech

Explore new tech such as beacons, interactive mirrors, virtual assistants, transparent displays, facial recognition, augmented reality, wearables and 3D printing.

Omnichannel

Whether you call it cross-channel, multi-channel or omni-channel, a holistic approach maintains the connection with the customer along the path to purchase.