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12’ w x 3’ h 8mm LED screen
by Jennifer DeMarco | March 26, 2024 | blog
Benefits of Upgrading School Marquees to Digital Signage

Effective communication is essential for schools to keep students, parents, and the community informed and engaged. While traditional static marquees have served as a staple of school communication for decades, many schools are now switching to digital signage to meet the evolving needs of their stakeholders.  Dynamic Messaging: One of the primary benefits of digital… View Article

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by Jennifer DeMarco | March 19, 2024 | blog
The Role of Digital Signage in Cultivating a Positive Work Environment

Company culture is pivotal in shaping employee morale, productivity, and retention. However, effectively communicating and reinforcing core values and cultural initiatives can take time and effort, especially in large or distributed organizations. Digital signage provides a visually compelling platform for showcasing company values, mission statements, and cultural initiatives. By prominently displaying these messages in communal… View Article

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Digital signage terminology found online
by Jennifer DeMarco | March 12, 2024 | blog
Digital Signage Terms

Ten terms you’ll want to know as you embark on your digital signage transition: Digital Signage: Refers to electronic displays used to convey information, advertisements, announcements, or other messages to viewers. Digital signage can include various displays, such as LCD screens, LED displays, video walls, interactive kiosks, and projection systems. Content Management System (CMS): A… View Article

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Women in Construction week at BLR Visual Communications
by Jennifer DeMarco | March 4, 2024 | blog
Celebrating Women in Construction

BLR celebrates all women across the globe who contribute to the world of construction. We specifically celebrate the women at BLR who impact our work daily to benefit our clients, partners, and colleagues! Way to go, and keep going! What is Women in Construction Week? March 3-9 marks an important celebration in the construction industry:… View Article

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Leveraging Digital Signage for Team Engagement
by Jennifer DeMarco | February 27, 2024 | blog
Leveraging Digital Signage for Team Engagement

Effective communication among team members is essential for success in today’s dynamic work environment. With the rise of remote work and dispersed teams, more than traditional methods of communication like emails and meetings may be required. Digital signage offers a visual platform for sharing information, announcements, and updates in real time, transcending the limitations of… View Article

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Power of Verbal Identity in Crafting Inclusive Brand Stories
by Jennifer DeMarco | February 20, 2024 | blog
Power of Verbal Identity in Crafting Inclusive Brand Stories

In the dynamic world of brand positioning and design, the question often arises: “If this brand were a person, how would you describe it to a friend?” While visual elements play a crucial role in expressing a brand’s identity, verbal identity is an often overlooked but equally essential aspect. Collin Peters explores the significance of… View Article

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NetApp logo installation on 8 foot tall building, created by BLR
by Jennifer DeMarco | February 13, 2024 | blog
BLR Lights Up NetApp’s Silicon Valley Headquarters

In a significant collaboration with longtime client NetApp, BLR played a pivotal role in completing interior and exterior branding signage for the company’s new global headquarters. NetApp recently relocated to a cutting-edge 303,000-square-foot facility at 700 Santana Row, known as 3060 Olsen Drive, marking a transformative step toward embracing the future of work and the… View Article

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